A rainbow heart icon with the ocean in the background and text saying 'Asda Creating change for Better'

Our promise to build a better world and a more sustainable future through everything we do.Our promise to build a better world and a more sustainable future through everything we do.

Sourced Fibres

At George, we know the way in which we source the materials for our products can have a big impact on the environment and the livelihoods of people across the world.

Click on the fibres below to learn more.

Palm Oil
Cotton flowers growing in a field

Cotton text Cotton

By 2025, 100% of the cotton for our own-brand clothing and soft home textile products will be sourced as more sustainable cotton.

By ‘more sustainable cotton’ we mean we are continuously working to improve the environmental and social performance on the fields where cotton is grown.

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Woven polyester

Polyester text Polyester

By 2025, we are committed to sourcing 100% of our polyester with a minimum of 30% recycled content.

Polyester is an artificial fibre made from oil and is used widely around the world. 26% of George clothing is made from this fibre and we have made this commitment because we don’t want to continue to take from the world’s natural resources.

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Pink fabric

Viscose text Viscose

By 2025, we are committed to sourcing viscose from traceable sources and managed forests only.

Viscose is made from natural sources such as wood pulp and agricultural products that are regenerated as cellulose fibre. It is important that the natural resources we use to produce viscose are replaced to ensure our forests remain protected.

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A tree stump

Timber text Timber

All of our own brand products containing wood, paper and pulp will be sourced sustainably by the end of 2020.

That means we will only source timber that is Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC) certified.

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A bird's-eye view of a landscape with trees

Palm oil text Palm Oil

Since 2015, all of the palm oil in our products is sourced to RSPO standards.

We believe that rather than boycotting palm oil it is important to work with NGOs, growers, suppliers and international governments to continue to develop sustainability standards.

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Our sustainability journeyOur sustainability journey


Launched audits across all production facilities, looking at labour standards to ensure they’re in line with industry regulations.












Hazardous waste in blue water
The words zero tolerance hazardous waste

Our goal is to eliminate all hazardous waste being released into our soil, water and air.

We were the first big supermarket to sign up to The Microfibre Consortium (TMC), which facilitates the development of practical solutions for the textile industry to minimise microfibre release to the environment from textile manufacturing and during product lifecycle.

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Meet our People

An old black and white photo of the outside of an Asda store

Retrospective History

George was launched in 1990, becoming the first supermarket clothing brand in Britain. We quickly expanded our offering to include George Home products, and since then have been selling great-value, stylish and quality products.

Three women laughing with each other

The Ethical Trade Initiative and Stronger Together

The fact that modern slavery exists anywhere in the world today is unacceptable, and we’re determined to do everything we can to identify and address it within our business processes and supply chains.

Three women in a factory working with fabric

Bangladesh Worker Safety

To help address worker safety issues in the Bangladesh ready-made garment industry, George at Asda (as a result of being owned by Walmart) became a founding member of the Alliance of Bangladesh Worker Safety in 2013.

The outside of a factory building

Factory List

Here's a list of factories we use to manufacture George products, further underpinning our commitment to trust, transparency and consumer confidence, through our Doing the Right Thing approach.

education and innovation

We work with HOPE worldwide in Bangladesh to offer education, financial support and training to garment workers and their families to help them improve their livelihoods.

Schoolchildren, one with a Hope Worldwide Bangladesh bag


We are lucky in the UK that education is a basic human right and not a privilege - something that every child is entitled to.

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Two women working with fabric

HOPE Schools

In 2009 and 2010, we worked closely with US based international education charity HOPE Foundation.

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HOPE worldwide logo


We are committed to increasing the amount of packaging we recycle and reuse. This includes our hangers, care labels, polybags and more.

We work hard to:

Wooden hangers


In 2020, over 5,226 tonnes of plastic hangers were not returned to our stores. Overall, we reused 20% of our hangers. We are working with our colleagues working in stores to educate customers to leave their hangers in store as they cannot be recycled kerbside.

Currently the only way to recycle a hanger is to leave it in a store or at a specific recycling bank - no local authority in the UK has the facility to recycle.

At our Asda Middleton Sustainability store, we have included coat hanger recycling as part of recycling hub which has proven to be very popular with our customers and is being rolled out to more stores. Check if your local store has a recycling hub.

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Close up of a washing care label


All of our care labels are made from recycled polyester.

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Colourful plastic tubing


We are reducing plastic on over 26 million units and removing 355 tonnes (equating to 45% of our entire transit packaging on clothing).We are aiming for the polybags that display our clothes in stores to have at least 30% recycled content by 2025.

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Close up of cardboard packaging


All George card packaging is now approved by the FSC, as of the end of 2020.

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