Our promise to build a better world and a more sustainable future through everything we do.Our promise to build a better world and a more sustainable future through everything we do.
At George, we know the way in which we source the materials for our products can have a big impact on the environment and the livelihoods of people across the world.
Click on the fibres below to learn more.
By 2025, 100% of the cotton for our own-brand clothing and soft home textile products will be sourced as more sustainable cotton.
By ‘more sustainable cotton’ we mean we are continuously working to improve the environmental and social performance on the fields where cotton is grown.Read more
By 2025, we are committed to sourcing 100% of our polyester with a minimum of 30% recycled content.
Polyester is an artificial fibre made from oil and is used widely around the world. 26% of George clothing is made from this fibre and we have made this commitment because we don’t want to continue to take from the world’s natural resources.Read more
By 2025, we are committed to sourcing viscose from traceable sources and managed forests only.
Viscose is made from natural sources such as wood pulp and agricultural products that are regenerated as cellulose fibre. It is important that the natural resources we use to produce viscose are replaced to ensure our forests remain protected.Read more
All of our own brand products containing wood, paper and pulp will be sourced sustainably by the end of 2020.
That means we will only source timber that is Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC) certified.Read more
Our sustainability journeyOur sustainability journey
Launched audits across all production facilities, looking at labour standards to ensure they’re in line with industry regulations.
Meet our People
George was launched in 1990, becoming the first supermarket clothing brand in Britain. We quickly expanded our offering to include George Home products, and since then have been selling great-value, stylish and quality products.
The Ethical Trade Initiative and Stronger Together
The fact that modern slavery exists anywhere in the world today is unacceptable, and we’re determined to do everything we can to identify and address it within our business processes and supply chains.
Bangladesh Worker Safety
To help address worker safety issues in the Bangladesh ready-made garment industry, George at Asda (as a result of being owned by Walmart) became a founding member of the Alliance of Bangladesh Worker Safety in 2013.
Here's a list of factories we use to manufacture George products, further underpinning our commitment to trust, transparency and consumer confidence, through our Doing the Right Thing approach.
education and innovation
We work with HOPE worldwide in Bangladesh to offer education, financial support and training to garment workers and their families to help them improve their livelihoods.
We are lucky in the UK that education is a basic human right and not a privilege - something that every child is entitled to.Read more
In 2009 and 2010, we worked closely with US based international education charity HOPE Foundation.Read more
We are committed to increasing the amount of packaging we recycle and reuse. This includes our hangers, care labels, polybags and more.