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Our five sustainability pillars reflect the journey and measures we are taking to support a more sustainable future. At George, we recognise that fashion is one of our planet’s biggest polluters and therefore we have a duty to make a difference.
Our promise to build a better world and a more sustainable future through everything we do.Our promise to build a better world and a more sustainable future through everything we do.
Made for you
All our products are made with you in mind. To ensure they are the best they can be, we focus on four key pillars: developing, fitting, checking and listening.
Recycling and Charity
As part of our responsibility to recycle, products are sold to raise money for our partnered charities: Tickled Pink, The Salvation Army, Newlife and His Church.
Click on the charities below to learn more.
Tickled Pink
Putting your unwanted clothing, textiles and shoes into recycling bins found in stores means they can be sold, reused or recycled on behalf of Asda’s Tickled Pink campaign.
Putting your unwanted clothing, textiles and shoes into recycling bins found in stores means they can be sold, reused or recycled on behalf of Asda’s Tickled Pink campaign.
Salvation Army
Our mission is to provide resources to The Salvation Army and support vulnerable people. Your donations raise essential funds to support the charitable work across communities in the UK and Republic of Ireland. The Salvation Army provide tailor made programmes to provide people with the skills and tools to end the cycle of their previous situation and move on to a life of independence and freedom.
Our mission is to provide resources to The Salvation Army and support vulnerable people.
Newlife
Newlife provides thousands of items of equipment every year, fast tracking delivery to prevent suffering when time is very precious. Childhood cancers, birth defects, accidents, diseases and infections can all cause disability. They are affecting children and their families every day.
Newlife provides thousands of items of equipment every year, fast tracking delivery to prevent suffering when time is very precious.
HIS
Our partnership with His Church means our residual stock always has a charitable home, even when we're struggling to find one.
These donations help to support the underprivileged and vulnerable, not just in the UK but in many other countries worldwide.
Our partnership with His Church means our residual stock always has a charitable home, even when we're struggling to find one.
academy
It’s important that we offer effective training courses to the people who make our clothes. Training helps the employees who work in our factories gain new skills that can lead to promotions and higher salaries.
In 2012, we launched a training scheme called the George Supplier Academy
This initiative helps factory workers develop their skills, ensuring they are able to produce garments to the highest quality standards, while making the most of their time and keeping material waste to a minimum.
To date, over 500 workers have attended our Assured Quality Level course
The AQL course is a four-day course that authorises factory employees to inspect products to George requirements. The George Supplier Academy currently runs across several countries, including Bangladesh, China, Italy, Sri Lanka and Turkey.
We also provide a number of other bespoke courses starting from three hours and running up to four days, depending on the course, including a series of written and practical activities and assessments.
policies
Certain fabrics and practices within our supply chains have been phased out or eradicated as part of our sustainability and ethical pledges.
Sandblasting
We have phased out sandblasted products.
Uzbek Cotton
George at Asda does not accept merchandise made with cotton harvested in Uzbekistan, this reflects our company’s commitment to responsible sourcing in an effort to persuade the Uzbek government to end the use of forced child labour in cotton harvest.
Fibre Sourcing Policy
We have committed to ensuring all our own-brand clothing and soft home textile products will be responsibly sourced. We are committed to sourcing 100% of our polyester with a minimum of 30% recycled content by 2025. Microfibres are increasingly identified by scientists as a major source of ocean pollution. We have already taken action to address this important topic by being the first big supermarket to sign up to The Microfibre Consortium (TMC), which promotes the development of practical solutions for the textile industry to minimise the release of microfibres into the environment.
Reach
Products must meet legal requirements of the REACH Regulation 1907/2006/EU.
Incineration of Waste
We have a zero tolerance policy towards incineration and donate any unsold clothing to charities.
Animal Welfare
It is our policy to continuously improve animal welfare within our supply chain through the education and training of our colleagues and suppliers. Our animal welfare policy covers any animal-derived materials used in our products. All leather, feathers and down used must be a by-product of the commercial food industry. Foie gras goose feathers and live plucking is not accepted. We have made a business decision not to place any further contracts on products containing angora yarns. We also do not use real fur, real fur pelts or any shell products. No George products are sourced from endangered species.