A rainbow heart icon with the ocean in the background and text saying 'Asda Creating change for Better'

Our promise to build a better world and a more sustainable future through everything we do.Our promise to build a better world and a more sustainable future through everything we do.

Made for you

All our products are made with you in mind. To ensure they are the best they can be, we focus on four key pillars: developing, fitting, checking and listening.

We work hard to:

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DEVELOP

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CHECK

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A group of women on a wooden table chatting

LISTEN

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Recycling and Charity

As part of our responsibility to recycle, products are sold to raise money for our partnered charities: Tickled Pink, The Salvation Army, Newlife and His Church.

Click on the charities below to learn more.

Tickled Pink
Salvation Army
Newlife
HIS

Tickled Pink text

Putting your unwanted clothing, textiles and shoes into recycling bins found in stores means they can be sold, reused or recycled on behalf of Asda’s Tickled Pink campaign.

Putting your unwanted clothing, textiles and shoes into recycling bins found in stores means they can be sold, reused or recycled on behalf of Asda’s Tickled Pink campaign.

Learn more about Tickled Pink
Asda Tickled Pink badge and text saying 'Our bras support you & Tickled Pink'
Learn more about Tickled Pink

Salvation Army text

Our mission is to provide resources to The Salvation Army and support vulnerable people. Your donations raise essential funds to support the charitable work across communities in the UK and Republic of Ireland. The Salvation Army provide tailor made programmes to provide people with the skills and tools to end the cycle of their previous situation and move on to a life of independence and freedom.

Our mission is to provide resources to The Salvation Army and support vulnerable people.

Learn more about Salvation Army
The Salvation Army logo
Learn more about Salvation Army

Newlife text

Newlife provides thousands of items of equipment every year, fast tracking delivery to prevent suffering when time is very precious. Childhood cancers, birth defects, accidents, diseases and infections can all cause disability. They are affecting children and their families every day.

Newlife provides thousands of items of equipment every year, fast tracking delivery to prevent suffering when time is very precious.

Learn more about Newlife
Newlife charity for disabled children logo
Learn more about Newlife

HIS text

Our partnership with His Church means our residual stock always has a charitable home, even when we're struggling to find one.

These donations help to support the underprivileged and vulnerable, not just in the UK but in many other countries worldwide.

Our partnership with His Church means our residual stock always has a charitable home, even when we're struggling to find one.

Learn more about His Church Charity
His Church charity logo
Learn more about His Church Charity

academy

A woman in a factory with a sewing machine

It’s important that we offer effective training courses to the people who make our clothes. Training helps the employees who work in our factories gain new skills that can lead to promotions and higher salaries.

In 2012, we launched a training scheme called the George Supplier Academy

This initiative helps factory workers develop their skills, ensuring they are able to produce garments to the highest quality standards, while making the most of their time and keeping material waste to a minimum.

Close up of a sewing machine and blue fabric

To date, over 500 workers have attended our Assured Quality Level course

The AQL course is a four-day course that authorises factory employees to inspect products to George requirements. The George Supplier Academy currently runs across several countries, including Bangladesh, China, Italy, Sri Lanka and Turkey.

We also provide a number of other bespoke courses starting from three hours and running up to four days, depending on the course, including a series of written and practical activities and assessments.

policies

Certain fabrics and practices within our supply chains have been phased out or eradicated as part of our sustainability and ethical pledges.

Sandblasting

We have phased out sandblasted products.

Uzbek Cotton

George at Asda does not accept merchandise made with cotton harvested in Uzbekistan, this reflects our company’s commitment to responsible sourcing in an effort to persuade the Uzbek government to end the use of forced child labour in cotton harvest.

Fibre Sourcing Policy

We have committed to ensuring all our own-brand clothing and soft home textile products will be responsibly sourced. We are committed to sourcing 100% of our polyester with a minimum of 30% recycled content by 2025. Microfibres are increasingly identified by scientists as a major source of ocean pollution. We have already taken action to address this important topic by being the first big supermarket to sign up to The Microfibre Consortium (TMC), which promotes the development of practical solutions for the textile industry to minimise the release of microfibres into the environment.

Reach

Products must meet legal requirements of the REACH Regulation 1907/2006/EU.

Incineration of Waste

We have a zero tolerance policy towards incineration and donate any unsold clothing to charities.

Animal Welfare

It is our policy to continuously improve animal welfare within our supply chain through the education and training of our colleagues and suppliers. Our animal welfare policy covers any animal-derived materials used in our products. All leather, feathers and down used must be a by-product of the commercial food industry. Fois gras goose feathers and live plucking is not accepted. We have made a business decision not to place any further contracts on products containing angora yarns. We also do not use real fur, real fur pelts or any shell products. No George products are sourced from endangered species.

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