Bra Fit & Size Guide

It's important to find a bra that fits your body perfectly. After all, we're all unique. Follow our simple 4-step fit guide and you'll be feeling comfortable, confident and well supported all day long.

Everyday bras

32A - 42F

from £7


Make sure the cups are completely filled


Cups should be completely filled with no empty spaces, you should not be over-spilling or bulging out at the neck edge or at the underarm.

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The bra straps should be adjusted when fitting to ensure bra cups and underband are positioned correctly on the body.

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Wires should sit comfortably around the bust and should sit flat against the body at the front. The wire should not sit onto the soft part of the breast at all.

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The underband should sit in a straight line around the body / be tight enough not to ride up in wear. It should feel snug, but still have enough movement to fit 2 fingers comfortably under the band in wear.

Size Guides

Women's Lingerie

How to measure

Place feet together flat on floor, measure from the top of the head to the ground without shoes.
Measure around fullest part of your bust.
Measure around the narrowest part of the waist.
Stand with your feet together measuring around your hips at the widest part.

Bra Fitting

There are great differences in the shape, spacing and size of women's breasts. This is not an exact science, so experiment to find the right combination of size and style for you.

Measure Bra Size/Underband
Place the tape fabric measure around your rib cage under the bust, it should be firm but comfortable.

Measure Cup Size/Full Bust
Measure the bust at its fullest part, ensure the tape is horizontal and not too tight or your cup size will be inaccurate.

  • Step 1: Find your underband size
  • Step 2: Look across to find your cup size

*All measurements are in cm

Step 1 Step 2
Underband Bra
Cup AA Cup A Cup B
58-62 28 70-72 72-74 74-76
63-67 30 75-77 77-79 79-81
68-72 32 80-82 82-84 84-86
73-77 34 85-87 87-89 89-91
78-82 36 90-92 92-94 94-96
83-87 38 97-99 99-101
88-92 40 102-104 104-106
93-97 42 107-109 109-111
Step 1 Step 2
Underband Bra
Cup C Cup D Cup DD
68-72 32 86-88 88-90 90-92
73-77 34 91-93 93-95 95-97
78-82 36 96-98 98-100 100-102
83-87 38 101-103 103-105 105-107
88-92 40 106-108 108-110 110-112
93-97 42 111-113 113-115 115-117
Step 1 Step 2
Underband Bra
Cup E Cup F Cup G
68-72 32 92-94 94-96 96-98
73-77 34 97-99 99-101 101-103
78-82 36 102-104 104-106 106-108
83-87 38 107-109 109-111 111-113
88-92 40 112-114 114-116 116-118
93-97 42 117-119 119-121 121-200
8-10 12-14 16-18 20-22

Bra Style Shape Guide

Standard Bras

Full Cup
Gives great support it has thicker straps ideal for bigger busts.

Designed to give an uplift, ¾ coverage, straps are set further apart.

Gives the appearance of incresed cleavage. Low cut in the centre.

Soft Cup (Teen Bras)
The bras gives support to growing breasts.

Smooth line & T-Shirt
Bras that have moulded, seamless or smooth cups. Ideal for wearing under tighter tops.

Basques & Bustier
Designed to fl atter the body.

Minimisers & Full Support
Reduces the prominence of your breast with greater support.

Strapless & Multi-way
Bras with no (or detachable x over, halter straps giving you yhe freedom to wear whatever outfit you want.

Designed to be supportive & comfortable to wear during all types of physical activity.

Specialist Bras

Post Mastectomy
Specially designed to suit your needs after a mastectomy.

Designed to be comfortable and practical for expectant mothers/nursing mothers.

Brief Style Shape Guide


  • 1. Measure natural waist. Keep the tape measure taut.
  • 2. Put tape measure around the fullest part of your bottom at the top of your leg, approx 20cm or 8" below your natural waistline.

*Measurements are in inches

UK 8-10 12-14 16-18 20-22
Waist 24-26 28-30 32-34 36-38
Hip 34-36 38-40 42-44 46-48
UK 24-26
Waist 40-42
Hip 50-52

*Measurements are in cms

EU 36-38 40-42 44-46 48-50
Waist 61-66 71-76 81-86 91-96
Hip 86-91 96-101 106-111 116-121
EU 52-54
Waist 101-106
Hip 126-131
Sizes S M L
UK 8-10 12-14 16-18
EU 36-38 40-42 44-46
Sizes XL
UK 20-22 24-26
EU 48-50 52-54

Brief Style Shape Guide

Classic Short
Waist sits slightly below the navel, gives good back coverage.

Low Rise Short
Sits lower on the hip shallower side seams.

Waist sits low on the hip, shallow side seams.

Waist sits generally lower on the hip, side seams & back width vary according to style.

Waist height generally deeper, with shorter back coverage.

Full Brief
Waist sits slightly below navel, deep side seams good back coverage.

Hi-Leg Brief
Waist height and side seams vary according to style, good back coverage.

Caring For Your Clothes

Washing instructions and tips
for caring for your clothes


Sort garments by their colour, similar colours together whites, darks etc as coloured garments that are meant to be washed at a higher temperature can release excess dye into your wash.

  • Always read the label and washing instructions before you wash your clothes.
  • Close zippers and hook and loop tape fastenings before washing as delicate items may get damaged.

Wash garments inside out to protect the fabric.Always follow the detergent manufacturers guideline for the amount of clothes to be washed. It is an urban myth that the more detergent you use will give you better results, it can leave residue on the garment and cause clothing to irritate your skin.

  • Wash at 30C to save energy and money (George tests at 50C to ensure the items do not shrink in the wash.)
  • Using fabric conditioner will keep your clothes looking newer for longer and help keep fibres feeling smoother and softer against the skin. (Always read instructions for exceptions.)
  • Use Wool/Silk detergents for delicates where it states on the care label.
  • Ensure that your washing machine is full or three quarters full, this will help save energy by doing less washes. You could also lower your spin speed, use a synthetic cycle or select manually (around 800rpm) and line. Dry where ever possible.
  • Where applicable, reshape your clothes whilst damp.
Hand Washing
  • Always ensure the detergent is dissolved in water before adding the garment, avoid excessive rubbing or wringing and rinse out carefully.
Tumble Drying
  • Always check to see if a garment can be tumble dried, never tumble dry a garment that shouldn't be tumble dried.
  • Tumble dryers can use a lot of energy, If you are using a tumble dryer, use the maximum spin speed on your washing machine to help reduce drying times.
  • Follow the instructions on the care label.
  • Sort garments into similar fabric piles to reduce the need to alter temperatures on your iron.
  • To avoid iron marks iron garments inside out and delicate fabrics on a lower temperature setting.
  • Do not iron over prints/trims or embellished items.

Fabric Qualities & Benefits

  • Cotton is a cool, breathable natural fibre, very absorbent and comfortable.
  • Always try to line dry when you can and wash inside out and use fabric softeners to keep your cotton garment looking good.
  • Viscose is a hardwearing fabric that is soft, comfortable and drapes well.
  • Modal is a type of viscose which is soft, smooth and breathable take out - and is resistant to shrinkage, it stays particularly soft through repeated washing.
  • Linen like cotton is a natural fibre which keeps you cool and is comfortable to wear and not clingy. It resists soiling well and is long lasting getting better with age.shrinkage, it stays particularly soft through repeated washing.
  • Wool is a natural fibre and keeps you warm when its cold and cool when its warm, it is a good thermal isolator and is also very absorbent.
  • Polyester is very strong, durable, quick drying and easy to care for.
  • Acrylic is ideal for sportswear as it is light, quick drying and also keeps you warm.
  • Lycra is a premium brand elastane it is ideal where stretch is desired giving great recovery performance in stretch garments. It is lightweight, quick drying, and breathable it is resistant to bacteria and used particularly in swimwear, hosiery, leggings & underwear.
Nylon (Polyamide)
  • Nylon is strong, durable and quick drying, it has the ability to stretch and is particularly good for stockings.
  • Is a natural fibre that has a soft handle, is tear resistant and drapes particularly well, it is kind to your skin and can be worn in all seasons.
  • Angora is a natural fibre and is soft, light and has a silky texture and is 8 times warmer than wool.
  • Cashmere is a natural fibre is strong and light and is extremely warm to wear.

There are three types of 'Jersey'

  • Single Jersey: A single faced fabric with natural stretch and recovery.
  • Interlock Jersey: A double faced fabric with more natural stretch and recovery.
  • Rib Jersey: A double faced fabric with a rib appearance having a lot of stretch and recovery.
  • Wash your fluoro inside out.
  • Don't use softeners.
  • If line drying ensure the garment is inside out.
  • The colour will fade in direct sunlight.

Wash Care Codes

The table below will help you
to understand the wash care codes

Cotton Wash (No Bar) - A wash tub without a bar underneath indicates that normal (maximum) washing conditions may be used at the appropriate temperature.

Synthetics Wash (Single Bar) - A single bar beneath the wash tub indicates reduced (medium) washing conditions at the appropriate temperature.

Wool Wash (Double Underline) - A double underline beneath the wash tub indicates much reduced (minimum) washing conditions, and is designed specifically for machine washable wool products.

Wash by hand

Do not bleach

Hot iron

Warm iron

Cold iron

Bar beneath the circle will indicate the solvent and the process to be used by the dry cleaner

Do not dry clean

May be tumble dried

With high heat setting

With low heat setting

Do not tumble dry

A cross through any symbol means "Do Not"

Why does my bra ride up at the back?
The band is too loose – Go down a band size
My bras don’t look smooth under my clothes: My bra digs in and I spill over the top of the cup what can I do about it?
Try going up a cup size
My cups gape on the neck edge of my balcony bra, I tried a smaller cup but then I spill out
Try going down a band size and up a cup size to pull the wires further round your body but still give you the same volume in your cup.
I need a Strapless bra that stays up. Multiways need to fit perfectly around to do their job.
Try on your normal bra size but also try a band size down and a cup size up to give you that firm feel around.
After wearing my bra all day I get marks on my body that sometimes feel sore especially when it’s hot.
Your bra may be too tight around try going up a band size and down a cup size to get the same cup fit with a bit more ease around
I measured myself but I’m still not sure of my bra size
You wouldn’t buy a new pair of shoes without trying them on the same applies to your bra. George bras are all fitted on live models real women for real fit. When you find a George shape you love, find your band size first then try that size on along with a band size below and a cup size bigger. Try them both on and see how you feel. Then adjust the sizes you try as required to find your perfect fit.
My straps keep falling down.
Adjust your straps so you can get 2 fingers underneath but make sure they aren’t cutting in if the back raises up when your straps are tight enough go down a band size.
Which hook should I wear my bra on?
The best fit should be found on the middle hook so you have a bit of ease if you have to fasten on the last hook try a band size up you may find it more comfortable.