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London chic is all about being bold and beautiful. Think bright hues, eye-catching patterns and curve-skimming cuts to stand out from the usual suspects. Need to revamp your work wardrobe? A black double layer midi dress is perfect for 9 to 5 – simply add killer heels and a slick of lippy when it’s time to switch from work to play. Looking for an off-duty staple? Team a coral skater dress with a cropped cardie and pumps for preppy fun. Love to flaunt your curves? Go all out a figure-hugging bodycon dress or retro Bardot dress. Whether you’re a little black dress addict or prefer eye-popping colour, we have a VIP design for less.