ASDA Website - Privacy Policy

Last Updated: 26/11/2012

Mission Statements

Information we collect

How we use this information

Sharing information

Storage of data

Access rights

Security

 

Our Privacy Mission Statement

"At ASDA, we value the trust placed in us by customers, suppliers and colleagues who give us their personal data. Data security is one of our highest priorities and we aim to be as clear as possible about what we do with personal data and why we do it."

Our Privacy Statement for ASDA websites

Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. ASDA is committed to the online privacy of all its users.

This Privacy Policy regulates the use by ASDA and its partner companies of the information you provide when using ASDA kiosks. It is to be read together with the terms and conditions of use of the kiosk.

This ASDA kiosk is operated by the ASDA group of companies and its partners ("we", "us", "our").

We run this application in order to promote products and services and, where these are provided by our partners, to be the interface between our customers and our partners. Our partners may have their own privacy policies which you should also talook at.

Where we refer to an order in this policy, this includes an order for goods or services.

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Information We Collect

To be able to order from us we have to collect certain information from you. As part of this, you are required to give your contact information. We use the information given to us by you to provide the service you request from us and as set out in this privacy policy.

Name, address and postcode - without this we won't know where to send your order or to whom. We also use postcodes to quickly get your full address to save you typing it out, and in some cases to identify whether we deliver or offer services in your area.

Email address - we send a confirmation of your orders via email.

Telephone numbers - if there are any problems with your order or we need to check anything, we need to be able to contact you quickly.

Payment card details – in the event that you purchase a product or service fwe need this to collect payment in the same way as when we take payment in a store via chip and pin.

PayPal user account – this information is used to authenticate who you are with PayPal in order to authorise payment. This information is not retained by Asda.

Correspondence – if you contact us we may keep a record of that correspondence.

Third party information - if you give us information about another person, (for example if someone else is taking delivery for you or is included in the purchase of a product) you confirm that you have identified ASDA to them and told them what we will use their information for, as set out in this Privacy Policy and that they have given permission for us to be able to process their personal information in the manner described.

Personal information of recipients will be used to ensure that the delivery is performed correctly, to communicate with the recipient if required and to respond to any communications from the recipient. Recipients will not be sent marketing information unless they subsequently become customers and provide us with any necessary consents.

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How We Use The Information We Collect

Our main uses of your information are explained above which in general is to process your orders, as well as to help us understand your needs and provide you with a better service. Your account may be used to store information about your previous purchases, personal preferences and shopping lists. But you should also be aware of the following uses –

Marketing – we (including our group companies and partners) and carefully selected third parties may use the information we collect to inform you, by letter, phone, SMS or email, about special offers and new products and services that we think may be of interest to you. You can change your mind at any time by going to the account facilities available on the website or by contacting our Data Protection Officer at the address below. You can also unsubscribe following the instructions that we will include in any communication, such as email or text, we send to you.

Customer care and correspondence - as part of our customer care procedures, we may follow-up, either by letter, phone, SMS or email, to customers who have purchased goods or services from our website, kiosk or who have posted comments about ASDA on the internet, for example to resolve a complaint or to ask for a testimonial.

Market research - from time to time, we may also with your prior consent use your information to contact you for market research purposes. We may contact you by letter, phone, SMS or email.

Kiosk improvement - in order to help us design our application and improve your experience, we may collect information about the way you use and access our application. Our kiosk application collects information about each visit, including the length of time spent on the application and the order in which pages are visited. We may employ third party experts to help us look at this information. However, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it.

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Who We Share The Information With

We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates or parent companies unless we have your permission (for example for carefully selected third parties to contact you) or are required by law. For example we are required by law to provide customer name and address details to the TV Licensing Authority for purchases of TV's, Video/DVD/HDD recorders and TV enabled computers. We may disclose your information to process and fulfil your order, to provide services you request, for internal business analysis purposes, for the purposes of fraud prevention or if ASDA itself, or any of our business is bought or sold.

Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.

Processing by third parties - from time to time we may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, validating contact details, analysing information, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service (such as through our call centre staff located in the UK or South Africa). They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

International transfers - in order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.

Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating our websites. However, any such transferred information will be dealt with in accordance with the UK's Data Protection Act.

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Storage of Data

We will not store your personal information for any longer than necessary, however we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.

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Access Rights

You have a right to access the personal information that is held about you. To obtain a copy of the personal information ASDA holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to ASDA Stores Limited:

Data Protection Officer,
Legal Department,
ASDA Stores Limited,
ASDA House,
Great Wilson Street,
Southbank,
Leeds, LS11 5AD

If you would like to make payment by other means or with another currency, please contact the Data Protection Officer on the address above.

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Security

At ASDA, information security is one of our highest priorities and we have taken many steps to ensure your shopping experience with us is secure. Information about you will be kept safe and secure.

In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information that is collected on this application.

Payment Card Security - payment is made using a fully encrypted payment gateway approved by UK banks as a secure and accredited method for accepting Chip and Pin transactions.

PayPal payment is completed using an enclosed browser directing transactions  to the PayPal authentication screen, requiring customers to use their existing PayPal username and password.

Security in our offices - access to your information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.

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Notification of Changes to This Policy

If we decide to change our Privacy Policy, we will post these changes on this website so you know what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you. You will have a choice as to whether or not we use your information in this different manner.

Feedback

We want to make sure we're giving you the information about privacy and security that you want - let us know what you think. If you have any feedback, questions or concerns, please contact us at the following address:-

Data Protection Officer,
Legal Department,
ASDA Stores Limited,
ASDA House,
Great Wilson Street,
Southbank,
Leeds, LS11 5AD

This Privacy Policy was last updated on: 23/05/2013

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