ASDA & George Information and Services
Customer aiding information
The Asda Pre-order Price Promise – how it works
The Asda Pre-order Price Promise is available on Asda Direct (www.asda.com/direct) for all pre-order CDs, DVDs, Blu-Rays, Books, Games Console Software, Games Console Hardware and Gaming Accessories*. On pre-ordering a product from Asda Direct, you will be required to pay the amount shown at the checkout. If on the day of release of the product, Asda reduces the price in store or online, Asda will refund you the difference in price**. This means you will never pay more than the Day 1 launch price of the product.
For example, if a game costs £40 at the point of your pre-order, you will be charged £40 at the checkout. If on the day the Game is released the price is lower at £35 - we will refund you £5. If the price was lower before the time of your order or after your order, but is not lower on the release date, you will not qualify for a refund.
*The Pre-order Price Promise does not apply to products that have already been released. It excludes all other products on Asda Direct and is only valid on pre-order CDs, DVDs, Blu-rays, Books, Games software, games hardware (consoles) and accessories.
** Asda will process the refund within 7 days of the release date. The refund will automatically be credited to your payment card. Promotional discounts will only apply to the price of your pre-order product at the point of order and not to any subsequent lower prices. Any refund will be inclusive of staff discounts.