ASDA Information and Services
Customer aiding information
Privacy Policy
Our commitment to you is 100% - we aim to provide a service that delights you. We have set out below what you can expect from us:
This Privacy Policy regulates the use by Asda of the information you provide when using the Asda Direct website. It is to be read in conjunction with the terms and conditions of use of the site.
Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. Asda is committed to the online privacy of all its users. This policy statement is designed to give a clear explanation of Asda Limited's data processing practices. For your protection, we are registered under the Data Protection Act 1998 and have given all appropriate notifications to the Information Commissioner.
Registration
In order to provide users with a personalised and valuable service, we operate a registration process. During registration a user is required to give their contact information.
We use the information supplied by you through the ordering/registration page to process and fulfil Your order. This may include some necessary details being given to third parties only to fulfil your order, eg. carriers or couriers who deliver the Goods to your home.
Information that we will collect
We will collect information necessary to fulfil your order including, your name, company, telephone, your email address, purchasing, credit or debit card details (where relevant) and delivery address.
The web server also collects data pertaining to every visitor, including the IP address, the length of time spent on the site and the pages accessed when visiting the site.
How we use the information we gather
We require this information to understand your needs and provide you with a better service and in particular for the following reasons:
- Processing your order.
- For registration purposes
- Internal record keeping.
- To improve our products and services.
We may also use it to tell you about changes to our services and inform you of special offers and new product promotions that we think may be of interest to you. If you do not wish to receive this information from us, please uncheck the box on the registration page.
Our representatives may follow up, either by e-mail or phone to people who have purchased goods from our site as part of our customer care procedures.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by e-mail, phone, fax or post, unless you have registered with the appropriate Preference Service.
Who we share the information with, and your choices
- We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates, parent companies,or as required by law. We may disclose your information to process and fulfil your order, to provide services you request, or for internal business analysis purposes. We may release your personal information to our authorised direct marketing agents unless you tell us that you do not wish this to happen.
- This process may include sending personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.
- If you have not previously objected to us using your personal information for direct marketing purposes, you may change you mind at any time be writing to or e-mailing us.
- We may be obliged by law to store all of your communications and material including activity logs and we may need to disclose details of these to government or authorised officials upon request, for example when you purchase a TV or any other equipment capable of receiving TV transmissions then we have to disclose this information to the TV licensing authority. Like many internet sites, log files are used by this website - these are used to monitor the effectiveness of our online marketing programmes. These files do not link into personally identifiable information.
Security
At Asda Direct data security is one of our highest priorities, and we do our upmost to protect the data you provide
Access to all our user's information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that we store personally identifiable information on are kept in a secure environment.
To help us keep this information confidential you should:
- Keep your password secret.
- Never distribute the URL's for pages that you have looked at while logged in as a registered customer.
The website uses the latest 128 bit SSL (Secure Sockets Layer) technology to ensure that the details you provide when placing an order are kept private and secure, making shopping on our site completely safe. Our secure server encrypts your credit or debit card number details along with your personal information and converts them into bits of code that are then securely transmitted over the Internet. Your browser will show when you are in a secure environment by displaying either a locked padlock or an image of a key in the grey bar at the bottom of the page; it may also warn you when you are entering a secured environment as you go to place your order.
Password
You should choose a password that is not obvious or known to anyone else, nor should you divulge your password to any third party, as you will be liable for all activity and charges incurred through use of your password whether authorised by you or not.
If you forget your password, you can request for a new password to be created, and we will email this to the email address you provided when you registered on our internet site. You can change your password anytime in the My account. Should we have reason to suspect that there is likely to be or have been any breach of security, we may change your password and notify you of the change by e-mail.
Cookies
A cookie is a piece of text which asks permission to be placed on your computer’s hard drive. Once you agree (or your browser agrees automatically if you have set it up in that way), your browser adds that text in a small file. A cookie helps analyse web traffic or lets web site operators know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not a cookie; the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly enforced. We know that people have concerns about cookies, but we believe that the benefit that you and Asda gain from their proper use is worthwhile. You may set up your web browser to notify you of cookie placement requests or decline cookies completely (although declining them may prevent you from being able to use the web site properly or at all). You can delete the files that contain cookies – those files are stored as part of your Internet browser.
Links
Our web site may contain links to enable you to visit other web sites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other web site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this Privacy Statement. Furthermore, Asda does not endorse any products and/or services featured on any third party site. You should exercise caution and look at the privacy statement applicable to the site in question.
Email, newsletters, opt out and unsubscribe:
Users have the option to subscribe to various email services, which we offer. Out of respect for the privacy of our users we present the option not to receive these types of communication.
Updating personal information
You can amend your registration details easily through the Help / My account facility. We can also change information for you if you call our customer help line
Notification of changes
If we decide to change our privacy policy, we will post these changes on our home page so our users are aware of what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of email. Users will have a choice as to whether or not we use their information in this different manner.
If you have any questions or concerns relating to this please contact us
Asda Direct is owned and operated by Asda Stores Limited, trading as Asda Direct, a company registered in England whose registered office is at:
Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD
Company Registration No. 464777
VAT No. 362 0127 9
Privacy Policy
Our commitment to you is 100% - we aim to provide a service that delights you. We have set out below what you can expect from us:
This Privacy Policy regulates the use by Asda of the information you provide when using the Asda Direct website. It is to be read in conjunction with the terms and conditions of use of the site.
Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. Asda is committed to the online privacy of all its users. This policy statement is designed to give a clear explanation of Asda Limited's data processing practices. For your protection, we are registered under the Data Protection Act 1998 and have given all appropriate notifications to the Information Commissioner.
Registration
In order to provide users with a personalised and valuable service, we operate a registration process. During registration a user is required to give their contact information.
We use the information supplied by you through the ordering/registration page to process and fulfil Your order. This may include some necessary details being given to third parties only to fulfil your order, eg. carriers or couriers who deliver the Goods to your home.
Information that we will collect
We will collect information necessary to fulfil your order including, your name, company, telephone, your email address, purchasing, credit or debit card details (where relevant) and delivery address.
The web server also collects data pertaining to every visitor, including the IP address, the length of time spent on the site and the pages accessed when visiting the site.
How we use the information we gather
We require this information to understand your needs and provide you with a better service and in particular for the following reasons:
- Processing your order.
- For registration purposes
- Internal record keeping.
- To improve our products and services.
We may also use it to tell you about changes to our services and inform you of special offers and new product promotions that we think may be of interest to you. If you do not wish to receive this information from us, please uncheck the box on the registration page.
Our representatives may follow up, either by e-mail or phone to people who have purchased goods from our site as part of our customer care procedures.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by e-mail, phone, fax or post, unless you have registered with the appropriate Preference Service.
Who we share the information with, and your choices
- We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates, parent companies,or as required by law. We may disclose your information to process and fulfil your order, to provide services you request, or for internal business analysis purposes. We may release your personal information to our authorised direct marketing agents unless you tell us that you do not wish this to happen.
- This process may include sending personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.
- If you have not previously objected to us using your personal information for direct marketing purposes, you may change you mind at any time be writing to or e-mailing us.
- We may be obliged by law to store all of your communications and material including activity logs and we may need to disclose details of these to government or authorised officials upon request, for example when you purchase a TV or any other equipment capable of receiving TV transmissions then we have to disclose this information to the TV licensing authority. Like many internet sites, log files are used by this website - these are used to monitor the effectiveness of our online marketing programmes. These files do not link into personally identifiable information.
Security
At Asda Direct data security is one of our highest priorities, and we do our upmost to protect the data you provide
Access to all our user's information is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that we store personally identifiable information on are kept in a secure environment.
To help us keep this information confidential you should:
- Keep your password secret.
- Never distribute the URL's for pages that you have looked at while logged in as a registered customer.
The website uses the latest 128 bit SSL (Secure Sockets Layer) technology to ensure that the details you provide when placing an order are kept private and secure, making shopping on our site completely safe. Our secure server encrypts your credit or debit card number details along with your personal information and converts them into bits of code that are then securely transmitted over the Internet. Your browser will show when you are in a secure environment by displaying either a locked padlock or an image of a key in the grey bar at the bottom of the page; it may also warn you when you are entering a secured environment as you go to place your order.
Password
You should choose a password that is not obvious or known to anyone else, nor should you divulge your password to any third party, as you will be liable for all activity and charges incurred through use of your password whether authorised by you or not.
If you forget your password, you can request for a new password to be created, and we will email this to the email address you provided when you registered on our internet site. You can change your password anytime in the My account. Should we have reason to suspect that there is likely to be or have been any breach of security, we may change your password and notify you of the change by e-mail.
Cookies
A cookie is a piece of text which asks permission to be placed on your computer’s hard drive. Once you agree (or your browser agrees automatically if you have set it up in that way), your browser adds that text in a small file. A cookie helps analyse web traffic or lets web site operators know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not a cookie; the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly enforced. We know that people have concerns about cookies, but we believe that the benefit that you and Asda gain from their proper use is worthwhile. You may set up your web browser to notify you of cookie placement requests or decline cookies completely (although declining them may prevent you from being able to use the web site properly or at all). You can delete the files that contain cookies – those files are stored as part of your Internet browser.
Links
Our web site may contain links to enable you to visit other web sites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other web site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this Privacy Statement. Furthermore, Asda does not endorse any products and/or services featured on any third party site. You should exercise caution and look at the privacy statement applicable to the site in question.
Email, newsletters, opt out and unsubscribe:
Users have the option to subscribe to various email services, which we offer. Out of respect for the privacy of our users we present the option not to receive these types of communication.
Updating personal information
You can amend your registration details easily through the Help / My account facility. We can also change information for you if you call our customer help line
Notification of changes
If we decide to change our privacy policy, we will post these changes on our home page so our users are aware of what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of email. Users will have a choice as to whether or not we use their information in this different manner.
If you have any questions or concerns relating to this please contact us
Asda Direct is owned and operated by Asda Stores Limited, trading as Asda Direct, a company registered in England whose registered office is at:
Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD
Company Registration No. 464777
VAT No. 362 0127 9
