We love babies. And we understand that baby's skin is more delicate than adult's: it is not fully developed which can leave it vulnerable to irritations. That's why our new Top-to-Toe Bath is designed to gently cleanse baby's sensitive skin and hair. With carefully selected ingredients, it is so mild and gentle it is suitable for the first bath. The only Top-to-Toe Bath with No More Tears that is as mild as pure water to the eyes and skin. Johnson's. Trusted by mums for over 100 years.