We have taken a dramatic step away from the fashion industry's current trend for International models and celebrity faces, in favour of using REAL PEOPLE.

We have searched the nation for stars of the community who work and reflect our George brand values of real people wearing quality, stylish clothes at great value. View our online video of behind the scenes of the photo shoot with Fabulous magazine, which features Kendra Blakemore a police officer, Natalie Stephenson, a teacher, Leza Hastie a dental nurse and Lindsey Knowles a staff nurse.

Not only can you view all the behind the scenes photo-shoot videos but you can even buy the featured garments all on this dedicated Fabulous page.

We have had a such a huge response from you all and we are still on the search. Could you be the next face of George?

Enter online