The Bobble jug is a beautifully designed, highly functional everyday household product. It is a faster, smarter, sleeker reimagining of the squat, slow-filtering water jugs that have hogged space in refrigerators for generations. Bobble jug is also unexpectedly slim. It holds more water than its appearance would suggest, and its sleek appearance allows it to double as a serving jug. Its slim design frees up more real estate inside refrigerators; it can slip neatly into refrigerator doors.